Google Digital Garage Certification 2025 – 400 Free Practice Questions to Pass the Exam

When evaluating keywords for search engine optimization (SEO), it’s essential to consider factors that directly affect how well those keywords will perform in driving traffic to a website. Frequency, competition, and relevance are key aspects of this evaluation process.

Frequency refers to how often a keyword is searched for in a given timeframe. High-frequency keywords have the potential to bring in a large volume of traffic if they are successfully optimized. However, simply having a high frequency is not enough; it’s critical to understand how competitive those keywords are.

Competition indicates how many websites are attempting to rank for a specific keyword. High competition implies that many businesses are vying for visibility, making it harder to achieve a top ranking. Striking a balance between the frequency of a keyword and its competition level is crucial for effective SEO strategies.

Relevance is perhaps the most important factor, as it determines how well a keyword aligns with the content of the website or the needs of the target audience. A keyword that is highly relevant to the content will not only attract more visitors but also ensure that those visitors are engaged and more likely to convert into customers.

The other options focus on aspects that are less critical for SEO keyword evaluation, such as cost, uniqueness, or service-related elements, which do not