Google Digital Garage Certification 2025 – 400 Free Practice Questions to Pass the Exam

Using the Google Keyword research tool is a best practice for identifying keywords when designing mobile advertising campaigns because this tool provides extensive data on search volume, competition, and related terms. It allows marketers to understand what keywords are being searched by users in real time, which can inform including relevant and high-traffic keywords in their campaigns.

This approach is data-driven and helps in targeting the right audience effectively by focusing on actual search behavior rather than assumptions. It also assists in finding long-tail keywords, which can be particularly valuable for mobile advertising as users tend to search with specific phrases or questions.

While social media hashtags can provide some insights into trending topics, they do not offer the comprehensive search behavior data that the Google Keyword research tool provides. Asking the audience directly might yield some feedback, but it lacks the scale and depth of analysis offered by keyword research tools. Relying solely on competitor analysis can be informative but may lead to missed opportunities if the focus is only on what competitors are targeting, rather than on comprehensive keyword analysis that reflects the full landscape of search behavior.