Google Digital Garage Certification 2025 – 400 Free Practice Questions to Pass the Exam

The factor that has the most impact on the visibility of your ads in Search Engine Marketing (SEM) is the quality score. Quality score is a critical component because it measures the relevance and quality of your ads, keywords, and landing pages. A higher quality score can lead to better ad placements and lower costs per click.

Google uses this score to determine how well your ads are matching user queries. Factors contributing to quality score include click-through rates, the relevance of your ad’s text to the keywords, and the overall user experience on your landing page. When your quality score is high, your ads are more likely to appear in preferred positions on search results pages, which enhances visibility.

While ad duration, design of the ad, and social media integration may play roles in specific circumstances, they do not have as direct and significant an effect on ad visibility as quality score. Thus, focusing on improving your quality score is essential for maximizing the effectiveness of your SEM strategy.