Google Digital Garage Certification 2025 – 400 Free Practice Questions to Pass the Exam

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Why is it important to reach customers on their mobiles when advertising locally?

People use their phones while they are on the go

Reaching customers on their mobiles when advertising locally is essential because people frequently use their phones while they are on the go. This behavior highlights the significance of mobile devices in the daily lives of consumers, making it a crucial platform for local advertising. When individuals are out and about, they often rely on their smartphones for information, including directions, nearby services, and special offers.

Advertising on mobiles allows businesses to connect with potential customers at critical moments when they are likely to make immediate purchasing decisions. This could mean finding a restaurant while walking in the area or looking up a local service when they need it. Therefore, leveraging mobile advertising can effectively engage customers, provide timely information, and encourage on-the-spot decisions, enhancing the overall effectiveness of local advertising campaigns.

The other choices do not resonate with the primary advantage of mobile advertising in this context. While cost and preferences for interactions might play a role in marketing strategies, the immediacy and accessibility that mobile devices offer are what truly empower businesses to connect with customers wherever they are.

Get further explanation with Examzify DeepDiveBeta

Mobile ads are cheaper than traditional ads

Most purchasing decisions are made through desktop

Customers prefer face-to-face interactions

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