Google Digital Garage Certification 2025 – 400 Free Practice Questions to Pass the Exam

Offering relevant suggested purchases is a highly effective strategy to increase product sales on a website, as it personalizes the shopping experience for customers. This approach leverages data on customer behavior and preferences to recommend additional products that complement their current selections. By doing so, it encourages customers to explore more items, potentially leading to higher overall order values and increased satisfaction with their shopping experience.

When customers see suggestions that align with their interests or needs, they are more likely to make impulse purchases or discover products they may not have considered otherwise. This strategy improves engagement and can lead to a higher conversion rate, ultimately boosting sales.

While free shipping, reduced prices, and limited-time sales can also drive sales, they may not create a personalized experience that keeps customers engaged beyond the initial purchase. Each of those strategies can appeal to price-sensitive customers but may not fully leverage the potential for upselling and cross-selling that offering relevant suggestions can provide.