Google Digital Garage Certification 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 400

If you bid the same amount as a competitor, how does a higher quality score affect your ad placement?

It means you will not be shown

It means you appear below them

It means you appear above them

A higher quality score positively influences your ad placement, meaning that if you and a competitor bid the same amount, the ad with the higher quality score will generally achieve a more favorable position in the ad auction. The quality score is determined by several factors, including the relevance of the ad copy, the expected click-through rate, and the landing page experience. A higher score indicates that your ad is more relevant and likely to provide a positive experience for users, which search engines prioritize when determining ad placements.

Therefore, even when bidding the same amount, the presence of a higher quality score can lead to appearances above competitors, enhancing visibility and potentially driving more traffic to your site. This prioritization underlines the importance of not just bidding competitively, but also focusing on creating relevant and high-quality ads.

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It has no effect on placement

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