Google Digital Garage Certification Practice Exam

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What role do meta tags and title tags play in search engines?

They directly affect website speed

They are embedded messages that help determine page content

Meta tags and title tags serve as essential elements in aiding search engines to understand and categorize the content of a web page. Title tags are displayed in search engine results as the clickable headline for a given result, while meta tags can include various information such as descriptions and keywords relevant to the content of the page. These tags help search engines gauge the context of the page, as they summarize the information that users can expect when they click through. By clearly indicating the topic and purpose of a webpage, they improve the chances of appearing in relevant search queries, thus contributing to search engine optimization (SEO). In contrast, while website speed is important for user experience and may indirectly influence rankings, it is not a function of meta tags or title tags. Similarly, increasing the size of a web page is not a role played by these tags; rather, they are meant to provide concise information. User engagement may be influenced by how compelling the title and description are, but this is not a direct role of the tags themselves.

They increase the size of the web page

They help in user engagement on the site

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